Whatagraph and Easy Call Tracker

Google Analytics has pages and pages of technological partners that it works with to ensure website owners have everything they need at their fingertips. These partners range from applications that help better organize your data in fancy dashboards, to call trackers that have the ability to know exactly where each incoming call is coming from! (We’ll get more into depth with this application a little later). For this particular blog post, I will touch on two solutions that I found extremely unique and would personally be interested in using if I had my own website.

Social media plays a key roll in driving traffic to businesses of all kinds. With Google Analytics, business professionals have the ability to see just how much traffic is being generated from each and every one of those social media platforms. According to Whatagraph, “An average business uses at least seven different digital marketing channels in order to reach new customers and grow.” Wouldn’t it be nice to have all your website and social media data streamlined in a very organized fashion?  Well, welcome to the world of Whatagraph!

Whatagraph is a marketing performance reporting platform that automatically converts your website and social media data into an understandable and easily digestible report. (Whatagraph, 2018) You may be thinking, “Well, Google Analytics already gives me the ability to set up goals for my data and I can track the amount of traffic coming through via the filters I set up.” Which, yes, is true. However, Whatagraph takes the hassle out of having to juggle all of that data and puts it into a very simplified format for its users to quickly analyze and generate reports. With Whatagraph installed in your Google Analytics account, you can generate reports such as the one below with a click of a finger. This can be extremely valuable when prepping for marketing meetings to elaborate on how your web and social media platforms are helping (or in some cases, hindering) drive traffic to your website.

For embedded YouTube videos, for example, you can generate a report instantly that illustrates information such as impression rates, cost per conversion, views by video length, new followers and engagement rates. Additionally, information on how much those rates have increased (or decreased) since your last pulled report will also be included. Lastly, each report will include detailed charts and graphs to serve as a visualization tool.  If that doesn’t sound good enough, Whatagraph also gives users the ability to create their own graphs and charts with customized data widgets. But don’t worry, all of the graphics (and any other digital widgets needed) will be available, all you need to do is insert your own insight and customized information. (Whatagraph, 2018)

This platform also allows you to share these reports with anyone you want with the click of a “share” button. Additionally, you can even add your own comments on any desired reports to help your team (and clients, if applicable) better understand what each part of the data means. (Whatagraph)

As previously mentioned, the biggest advantage I see from using this platform is the ease of it and the amount of time it can save business professionals. With digital media platforms being such a huge part of success in websites, using a platform like Whatagraph essentially leaves little to no room for error. It’s convenient and easy for anyone to use, and makes miscommunication a thing of the past. This would be extremely beneficial to consulting and marketing agencies, or really anyone who is building reports for clients and team members regarding their web and social media efforts. In short term, this platform collects your data, generates the reports, allows you to make your comments, and quickly review then send to your desired audience. How simple is that!?

I personally work with a very small marketing team now with my current company, and let me tell you, this platform really resonates with me.  Trying to establish the importance of our marketing efforts can be extremely difficult when the rest of your company doesn’t have a background in (or even interested in) the field of marketing. Needless to say, I would LOVE to use Whatagraph, and think it has the ability to bridge the gap in communication that currently exists. It would give me the ability to explain just how each and every one of our social media platforms are helping grow the success of our website and in return, help us generate new customers.

One other platform I want to quickly touch on is called Easy Call Tracker. This platform is also a Google Analytic Technology Partner that is currently the only call tracking system that tracks both domestic and international phone calls AND reports revenue derived from those phone calls directly in Google Analytics. (Easy Call Tracker, 2018)

When I initially researched this platform, I’m not going to lie, I thought it was only going to be beneficial for telemarketers or businesses with e-commerce websites that survive off of customer service phone lines. I’m happy to report that I couldn’t have been more wrong! Easy Call Tracker works with any marketing campaign(s) of your choice with the connection of keywords. Being someone who is extremely fascinated with the use of Google AdWords and keywords in general, this platform really stood out to me. Essentially, Easy Call Tracker assigns a phone number to each marketing campaign and connects specific keywords within that campaign to a certain phone number. The phone number that is being called will allow business professionals to know exactly which outlet their customer used to find them. In order to avoid having a million different phone numbers, Easy Call Tracker does the work for you and forwards all of these calls to one existing line your company uses. (Easy Call Tracker)

I know what you’re all thinking, because I initially had the same thought, too.  “This platform sounds a little too tricky for me to use.” I’m happy to also report that this assumption is ALSO incorrect.  All you have to do in order to use this platform is install the Easy Call Tracker JavaScript on your website and simply track the data from your telephone calls. Like Google Analytics demographic features, this platform allows you to see exactly where each sales call is originated from in a very neat and streamlined report.

From a marketing standpoint, Easy Call Tracker would be an excellent tool to use if your company has a variety of marketing campaigns being rolled out at once. For example, if advertising a new product on social media outlets, radio stations AND newspapers, it may be a little hard to keep track of each number being advertised on each outlet, let alone trying to decipherer where in the world each of those viewers actually resides!

  

Works Cited

Easy Call Tracker. (2018). Inexpensive Call Tracking for Google Analytics. Retrieved from https://www.powermyanalytics.com/apps/easy-call-tracker/?utm_source=ga_partner_gallery&utm_medium=referral&utm_campaign=app_listing

Whatagraph. (2018). The Most Visual Automated Reports in One Place. Retrieved from https://whatagraph.com/?utm_source=google&utm_medium=listing&utm_campaign=partner_program