Kayla Reppert - IMC 642

Target Corporation first opened its doors in 1962 in Minneapolis. Since then, this small discount retailer expanded to approximately 1,822 stores in the United States. With their brand expanding so rapidly, they launched their ecommerce website in 1999. (Target, No Date) Now, guests can purchase the same merchandise they would in stores from the comfort of their own home. After doing some in-depth research, I quickly realized that Target uses a variety of analytic tools as well as SEO to ensure traffic is not only driven towards their website, but its the right kind of traffic.   Target uses Adobe Analytics to collect their data and further analyze exactly who is viewing and clicking on each of their webpages. (Target, No date) Additionally, their analytic professionals are also known to use MSSQL (database management tool), Tableau (data visualization tool) and JIRA (bug and issue tracking tool) to also help streamline and ensure all of their data is accurate and easily diges...

Google Analytics has pages and pages of technological partners that it works with to ensure website owners have everything they need at their fingertips. These partners range from applications that help better organize your data in fancy dashboards, to call trackers that have the ability to know exactly where each incoming call is coming from! (We’ll get more into depth with this application a little later). For this particular blog post, I will touch on two solutions that I found extremely unique and would personally be interested in using if I had my own website. Social media plays a key roll in driving traffic to businesses of all kinds. With Google Analytics, business professionals have the ability to see just how much traffic is being generated from each and every one of those social media platforms. According to Whatagraph, “An average business uses at least seven different digital marketing channels in order to reach new customers and grow.” Wouldn’t it be nice to have all ...

Google Analytics is a great tool for businesses of all sizes to use when analyzing and tracking their data. With the ability to track views, clicks, page views and unique page views, this tool easily gives the essential information needed to better track your metrics to help make business decisions. Additionally, detailed reports can be generated that illustrate exactly where those views and clicks for example are generated from. Information such as gender, age, interests and demographic locations are just a few examples of the information that can be easily measured with Google Analytics. Furthermore, with options to set personalized filters to track data that is specifically important to your target audience, it is hard to argue that Google Analytics isn’t a vital resource to use. To add the cherry on top, this program is free. (Insert heart-eyes emoji here) According to W3Techs, Google Analytics is being used by 52.9 percent of all websites on the Internet. (McGee, 2015) With ...